The art of management and that of communicating financial information have become increasingly challenging in a dynamic global economy. Underwood University’s Bachelor of Business Administration degree program provides a solid foundation in the theory and practice of business management as well as in accounting, economics, and general studies. Through a combination of core in leadership, management, and marketing, students are prepared for a wide range of career opportunities available to business professionals. This 120 credit-hour program emphasizes core competencies in critical thinking, communication, and other business managerial/leadership qualities throughout its curriculum

Undergraduate Studies

1. understand the environment and operations of an organization and be able to apply business-related analytical too;
2. use of logic and critical thinking skills in the business fields;
3. create and deliver quality business presentations that exibit competence in content, technology, verbal and non-verbal presentation skills,organization, and clarity
4. preparation and communication of marketing strategy and strategic business management and leadership;
5. Identification and analysis of ethical issues in business and global business.
   

The BBA Concentration in Accounting emphasizes accounting principles and coursework as part of its curriculum. Students who wish to obtain this concentration enroll in most of the same core courses and many of the same elective courses as students in the standard BBA program, with the exceptions noted below in “Program Requirements.”